SEO Tutorial – Learn SEO within 2 Hours
Increasing the website traffic just by enhancing the visibility to the users of a web search engine is commonly known as SEO.
Well, many of us are not aware of the fact that SEO was invented by webmasters in the late 1990s. It is interesting that even when the SEO was invented then also it was not known by the people as it is known to us today.
The name SEO was coined in the year 1997 by Jason Gambert. In this SEO tutorial, let’s take a look about what it is and how it evolved.
If you are a beginner in the field of Digital Marketing then you need to know about it from the beginning an in such a way that you mind grasp most of it.
You should look for a SEO tutorial for beginners as they are easy to understand. Let’s have a look at the timeline of the SEO along with the terminologies involved:
SEO in 2000
At the start of the Millennium the 'big' search engines that most of the people were using were Lycos and Excite. Websites were only of one or two pages with the basic information to allow them to load quickly (within 20 seconds).
In 2002, AdWords was launched by Google and as opposite of today, earlier it was predicted as the SEO Killer.
In 2004, the first website was 'banned' from the internet as Google took action against websites that were spamming them. A legal action was also taken against the "SEO Company" responsible.
In 2006, the need of back links started. Between 2004 and 2008, Google became the only real "player" in the search engine world and laid its own practice and companies and started tightening up on spam and buying links.
Google started to concentrate on ranking the websites based on their content and its relevance to the search being carried out.
SEO in 2010
Between 2010 and 2015, social media took a leap of faith and social media was everywhere. Google introduced "personal search results" with the websites that are shown in the search results that basically based on the user’s previous searches and websites the user had visited before.
The focus on ranking of the websites was on being found for BIG keywords. A 'Plumber' in Bristol would want to rank for that particular search hence that was the focus. Quality and the relevant content was now the only key to ranking in the search engines.
SEO 2015 and Onwards The 'penalization' of websites that were not "mobile friendly” started in 2015. A mobile friendly website is basically that website that has different information for the smaller screen to make it easier for the user to read and understand.
In order to ensure that users got the finest experience Google started ranking mobile friendly or responsive websites (where the website will just automatically change its size and format in order to fit the screen) higher in the rankings.
Google started semantic search that basically brings back websites in the results not based on the keywords, but the content on a page, and again changed the way SEO agencies looked at working on websites.
What is The SEO Process Today?
Now, the SEO has evolved to be the top marketing technique that involves honesty and ethics. Here are the things that one needs to perform to get their webpage on the top:
·Link Building- more the back links the merrier it is.
Social Media- Engage the customers on all the social media platforms
Content- The content should be unique and of high quality.
Avoid the extra usage of the Keywords.
To know more about SEO, You should click on SEO tutorial that given above.
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